Thursday 19 September 2013

Analysis of a Front Cover

It is a music magazine and the genre for this magazine is extremely wide as they have artist on their front cover such as Pink Floyd whose genre is rock to Adele whose genre is entertainment. This shows that the genre is varied.  The articles that would be issued in this magazine would be about different artist from different kinds of genre it will involve different kinds of music, albums, news, music reviews and politics.         
The target audience is adults between the ages of 18 and 30.  It is 60% male and 40% female. The interest that this particular age group would be the desire in music and to be aspiring musicians. They can also be interested in the latest news of artists and get to know what they are doing during the past few months. In addition they would also be interested in reading gossip of the artist and that why they buy the magazine to get involved their life and want to know what happens behind the scenes when they are not performing.    
The central image is of Macklemore and it is a close up shot which means you can see the details of his face and fully focus in is face as well. This suggests that Mackle more will be the main feature of this issues magazine. He wearing a simple vest and a necklace which makes him seem down to earth as an artist.  The mode of address is a direct contact with the camera to show that he is engaging with the audience. Since the camera shot is level with the audience it make it seem that he is just wants to be a normal person rather than the famous superstar. As it is a close up shot it makes the audience to feel closer to Macklemore and tells us that we should read his article. It kind of wants the audience to have an intimate relationship with him as he is on the front cover. He is on the front cover because he has grown to a major superstar which gives him the reason to be on the front cover. His facial expression is that he is smiling which implies that he is friendly and he wants you to get to know him. It also gives out a message to the audience to say ‘come buy me ’which gives out a confident look.
The anchorage text is ‘THRIFT SHOP SUPERSTAR MACKLEMORE’. This was Macklesmore’s most famous song (thriftshop) so they   make it go on the front cover to make it easier to identify the artist. The text is bold and bigger than the rest of any other text which makes it easier to read and catch the attention of the audience. The text is in white which stand out as the background it is in, is black which makes it stand out even more. There is no other text relating to Macklemore as they keep it simple and prefer the audience to read about rather than tem giving them an insight of the article. It can also imply that the artist itself is simple from the outside but when you read the article that is inside you can find out his true colours. The magazine represents him as a friendly and inviting person since it is a close up shot and suggests that the article is going to be a personal one.
The titles block on the top and are the same size as the main name of the artist which makes it stand out as well the anchorage text. The title block is a different style of the anchorage text because it shows the identity of the magazine. Since the artist is covering part of title block is tells us the magazine has been around for a long period of time because we automatically know what the title is going to be.
The puffs that are used are a variety as there is ‘The loan college loan scandal’ which is political and social which does not focus on music. This is a puff because part of the audience are 18 which means this puff refers to them which makes them want to buy so they can inform themselves of their education. However, the rest of the puffs are based on music and music news which tells us they are going to give out information and gossip to the audience. They have popular names on the front cover such as imagine dragons, lady gaga, Katy Perry, Drake and Elton John which everyone knows so these puffs attract the attention of the audience. The puffs are in columns which makes it clear to read and it not disordered. This tells us about the type of audience that will be expected to buy the magazine are people that are interested in different kinds of artist and their history or what they are getting up to.
The colours that are used in this magazine is consistent house style which is black bold text to show the puffs and to identify that they are the subheading if this magazine. They use the colour white for the main article which makes it stand out from the black. They also include yellow to show a little preview of the articles as if to make sure the audience reads it. I personally do find them attractive because it is makes it stand out and appeal to the audience. All the fonts are bold except for the title block because then they can let the audience know what magazine it is. The title keeps the same font and style to make it unique from other music magazines. The strategies that they use to attract the audience is by having the artist in a close up shit to make the artist stand out and make it easier to catch the attention if the audience.  They also keep the house style simple and consistent to not make the magazine look messy.

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