The Evolution of Katy Perry's Star Image

I have analysed  Katy Perry in four different magazines. It will help me to construct my own  magazine as it will give me an idea of how my artist will pose and what costumes they could wear to attract the audience for my own magazine.

Setting/Location: In a studio on a set. The background is pink.	As the set background is pink it portrays her confident feminine side towards the audience.
Costume/Props: Katy Perry is wearing a light pink bodycon dress with a glittery material.	The costume that she wearing adds to her feminine representation  but also her fashion icon star image as she also has her hair in a purple colour that makes seem like a fashionista and is interested in that more than in her music industry at that moment.
Camera Shot: It’s a medium shot as you can see her body from the hips up.	As the camera shot is from her hip as you can see that she is showing off her clothes that she is wearing and suggesting that, that is the new trend; to wear bodycon dresses.
Lighting: The lighting is in high key and it makes her stand out.	The lighting is high key and mainly focuses on Katy Perry and the light shines off her skin as that is the only colour in the shot that is lighter than the pink. The lighting also shines off her hair as it is long and purple which catches your attention as that is the part of her body that is not pink.
Facial expression/Body language Katy Perry is composed and she is holding her hip with one hand and the other hand is on her face near her chin.	They way Katy Perry is modelling suggest that she wants people to see what she is wearing as she is facing the camera and has direct mode of address. She is also showing off her hips that outlines it from her dress.
Anchorage Text: “KATY PERRY ON BREAKING UP AND MOVING ON”	From the anchorage text you can see that she is clearly recovering from a break up and that she is focused on her fashion industry at the moment to keep her mind off her recent break up. It also shows that she is over the person and wants to focus on other things. It says ‘moving on’ which shows her as a strong independent woman.

Setting/Location: She is in a studio and the set is white.	The plain white background brings out more attention to Katy Perry as the central image.
Costume/Props: She is wearing pink shorts and a white blouse with patterned outline.	She is wearing plain and simple clothes. Her Blouse is white which brings out her attention. The pink short she has on represents her feminine side. It also shows her softer side as her costume colours are soft and calm. The costume she is wearing suggests that her personality is outgoing and that she is not shy.
Camera Shot Long medium shot that shows exactly what she is wearing.	The long medium shows her body from the thighs up and shows all her costume and her body position which shows that she is expressing her personality towards the audience.
Lighting: It is high key and mainly on her which suggest that her star image has not changed.	As it is in high key lightning which brings out more of her feminine side of her. The lightning shines off more from her shorts as pink is a very girly soft colour.
Facial expression/Body language She is smiling and has direct mode of address. She is also holding part of her clothing on her shoulder.	Katy Perry facial expression is that she smiling and looks very joyful.  It represents her as a person who is joyful, fun and care free and she is doing this through direct mode of address. Her body language is that she is trying to give out her joyfulness to the audience reading this magazine as she has direct mode of address and she is facing toward us.
Anchorage Text: “KATY PERRY, I WAS BANNED FROM READING COSMO”	From the anchorage text you can see that she is very down to earth and is trying to portray herself as a ‘normal person’.

Setting/Location: Katy Perry is on a set and the set is a white background.	As the set on the studio is white set which could show that the background is not of importance but Katy Perry is.
Costume/Props: The costume Katy Perry is wearing is a grey shiny swimming costume showing her midriff.	Katy Perry is wearing a seductive costume because it is shiny and grey which accentuates her personality On her costume she has ‘Katy’s Kisses’ which is intertextual reference to ‘Hershey’s Kisses’ and could show that she wants more than attention. Her mouth is open which adds to her seductive look. As she has direct mode of address it makes the relationship with the male audience intimate.
Camera Shot: Long medium shot that shows her costume especially the midriff.	As the camera shot is showing from her waist up is suggesting that she only wants the audience to focus on that area rather than any other part of her body especially her chest area.
Lighting: The lighting is in high key and mainly focuses on Katy Perry. The lighting shines more on her costume than any other place in her body.	The lighting is in high key and mainly shines of her costume implying that it is the only place the audience keep focused on.
Facial expression/Body language: Katy Perry’s facial expression is that her mouth is slightly open. As well as that her eyebrows are arched. Katy Perry is on her side and her head is held high and has direct mode of address.	Her facial expression is that she has her mouth open which shows her seductiveness and since her eyebrows her arched it also makes it seem that she is trying to be sexy. Her body language is that she is arching her body forward pushing out her chest area to make it add to her seductive look. She is also leaning back against the wall on which connotes a sexual submission pose.
Anchorage Text: “KATY PERRY TURNS IT UP”	As the anchorage text says ‘turns it up’ it suggest she has her sexual appeal on and wants to attract the male audience from it.

Setting/Location: The setting where this was taken was in a studio set. The background is patterned wallpaper.	The background that has been placed is patterned flower wallpaper and the pattern adds to her vintage star which enhances her femininity.
Costume/Props: She is wearing lingerie that is a cream colour that matches the background set.	She has no props but her costume is lingerie but not revealing a lot just her main chest. It is also a vintage cream colour that adds to her vintage star image. It makes it seem that she is very classy and in the era of the 1920’s.
Camera Shot Long medium shot and you can just see her body from the thighs up.	As the camera shot is only focusing on her main body parts it shows that she is not shy to show her curves outline.
Lighting: It is a high key lighting which makes her stand out.	The lighting in this front cover makes her stand out as the lighting focuses on her and the light shines off her costume which suggest she wants the attention of the target audience. The lighting makes her look pale but the lighting makes her red lipstick shine out to the audience which gives a seductive look.
Facial expression/Body language She has direct mode of address and she is posing with her hands on her hips.	Katy Perry has a direct mode address which suggests that she has the attention of the audience. Her facial expression looks quite seductive as her mouth is slightly pouted. Her hands are pushing into her waist but her arms are in an awkward position as they are pointing out, it implies that she is asking for more like “come and get me” and that there is more to her.
Anchorage Text: Katy Perry’s name is big text. “Katy Perry: There’s more than meets the eye!”	Her surname is in red just like her lipstick which shows that the main article is her. The subheading that goes along with the main title is suggesting that she is more to her star image and is ready to be revealed to the audience.